The Editorial Policy of Tech Unboxing emphasizes the importance of impartiality and transparency in their editorial content:
- Impartial Content: All editorial content is free from personal biases and is not influenced by commercial deals.
- No Paid Reviews: Reviews of devices are not paid-for or sponsored.
- Separation of Editorial and Commercial Content: Although a significant portion of the business comes from affiliate links and sponsored content, this does not impact the editorial decisions or the stories that are covered.
- Clear Labelling: Paid content is clearly labeled as “Brand Story” to distinguish it from editorial content.
- Independence from Marketing: The sales and marketing teams manage advertisements but do not influence the editorial content or coverage.
- Event Attendance and Disclaimers: Editors may attend events with travel and accommodation paid by event organizers, but the content from these events will have a disclaimer and remains unbiased.
- Affiliate Commissions: Editorial coverage remains unaffected by affiliate commissions earned from product links.
The policy ensures that Tech Unboxing upholds editorial integrity, even when financial relationships exist with companies.